schools, etc)
blimp advertising
promotion towers
The Media Pole
etc
1. Qualitative improvement of outdoor ads
2. Preserve the city view in order
3. Prevent possibilities of danger aroused from
outdoor ads
Outdoor advertising must
1. Be registered
2. Get permission
3. Get an evaluation of its safety after
installation
outdoor tennis court and 3 of indoor tennis court. INCHEON intend to use this court for holding tennis tournament and for citizen.
Interest of sport is high
-The mayor of INCHEON, An Sang-soo is the chairman of INCHEON sports council. So interest of sports is high.
Reason for choosing GM DAWOO
They are based on INCHEON
-GM DAWOO is based on INCHEON. GM DAWOO’s headquarte
Ⅰ Introduction
1. Topic Explanation
- Seoul Metro
Seoul Metro is a public corporation which runs the Seoul Subway Lines 1 to 4. Founded as Korea’s first subway system provider on August 15, 1974 to provide mass transportation to the citizens of the Seoul Metropolitan area, Seoul Metro was the first local public enterprise to be established under Article 49 of the Local Public Enterprises a
채플린의 Modern Times는 자동화가 개인에게 미치는 영향에 대해 매우 강력하게 풍자하고 있으나 레드문(Red Moon) 카페와 댄스홀 장면 등에서 서비스 노동자들이 직면하는 도전, 모호함(ambiguities), 모순에 대한 치밀한 이해를 보여줌. 그는 심지어 서비스 노동자들이 공장노동자보다 훨씬 더 통제당하고 있다
1. 서비스 촉진이란
1-1. 촉진의 의미: 정보를 제공하고 (Inform), 호의적인 태도를 가지도록 설득하며(persuade), 최종적으로 소비자행동에 영향을 주어(influence) 구매를 하도록 하는 것이다(ex: to shift demand curve). promotion mix 외에 물리적환경(건물디자인, 분위기 etc)중요.
1-2. I M C 관점
1-2-1. 마케팅 환경의
1. 서비스 촉진이란
1-1. 촉진의 의미: 정보를 제공하고 (Inform), 호의적인 태도를 가지도록 설득하며(persuade), 최종적으로 소비자행동에 영향을 주어(influence) 구매를 하도록 하는 것이다(ex: to shift demand curve). promotion mix 외에 물리적환경(건물디자인, 분위기 etc)중요.
1-2. I M C 관점
1-2-1. 마케팅 환경의
Brand Introduction
Home appliances and numerous other electronic products
9th most valuable brand in global market (Interbrand.com)
A Official sponsor of 2012 Summer Olympic Games
Introduction
Seoul Land has 250 various types of facilities (play, education, convenience, landscaping, recreation, sports, transportation, care)
Has five themes like Disneyland
History
May 1988 : Seoul Land Opens
September 1990 : Added new attractions such as ‘Black Hole 2000’
1998~2002 : Added ‘World Cup’, ‘Sky X’
2007 : Won ‘Web Award Korea’ (facilities/culture/movie
Part3
3-1. Case comparison between domestic cases and foreign cases
(3-1-1)Foreign Cases
-San Diego in U.S.
This paper outlines a set of CPTED guidelines for the design of urban village centers, which are defined in the City of Villages strategy as mixed-use centers of neighborhoods where residential, commercial, and civic uses are all present and integrated.
So, village centers are design